- Research
- Questionnaires
- Focus Groups
This week has seen a focus on focus groups (see what I did there?) for which I modelled the process on Monday - Using 7-10 questions that are very open and available for people to interpret in different ways I provoked debate about Men's Magazine and their representation of women. Some interesting discussion developed with some very vocal responses - Those heavily involved shall remain nameless- Ok Digga?
This hopefully demonstrated the range of useful responses that you can gain from a focus group.
You should now be preparing your own questions that will provoke similar discussions and therefore give you some interesting material to include in your research.
- Coming Up
Next week we look closely at secondary research and the correct method of referencing.
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